![]() ![]() To view the full State of eCommerce Discovery in 2023 data report from Syte, please visit. In addition to these key findings, the State of eCommerce Discovery in 2023 report outlines how engagement fares out across shopping sessions on different devices as well as how shoppers intend to interact with brands and retailers in the year ahead. Likewise, purchases of home decor items made with other natural materials such as wood and stoneware went up by 6% and 166% respectively. Syte's data found several trends indicating the growth of purchases in sustainable and eco-friendly materials, with upticks in jute products across fashion (23%) and home decor (7%) from Q3 to Q4 2022. Home decor and fashion shoppers, specifically, are increasingly seeking out sustainable products. Sustainability Continues to Rise to the Top Purchases of flat chunky shoes and block heels surpassed stilettos, rising by 161% and 115%, respectively, between Q3 and Q4 2022. Y2K fashion and aesthetic also reemerged with vengeance in 2022, and Syte's data indicates that won't be slowing down in 2023. Pop Culture and Y2K Revival Continues to Shape 2023 FashionĬonsumers are leaning into trends inspired by TV and pop culture, with Gen Z ushering in a return of the "goth look" - corsets, platform boots, and moody, dark colors - to the mainstream, made popular by hit TV shows such as Netflix's "Wednesday." From Q3 to Q4 2022, Syte data showed corsets and laser-cut apparel growing 26% and 159%, respectively.ĭark colors were also on the rise, with dark gray, burgundy, dark purple, and dark green up 27%, 21%, 19%, and 18%, respectively. This analysis goes beyond the SKU level to provide insights into the details that shoppers prefer - from styles and cuts to colors and materials, as identified by Syte's visual-AI-powered product tags. ![]() With the first half of 2023 underway, Syte has identified what consumers are gravitating towards for winter and beyond, with notable changes in purchase habits over the last three months. With this in mind, retailers and brands need to put extra attention on closing the gap between consumer engagement and spending, ensuring that shoppers are easily finding what they're looking for and being redirected to the right products as needed." "Consumers are still being cautious about their discretionary spending and we likely won't see signs of a strong rebound until at least the second half of the year. "With consumers finding it nearly impossible to avoid the impact of inflation, and experts predicting a long and bumpy road ahead, it's crucial for retailers and brands to be thinking about improving performance and efficiencies throughout their entire business model to retain and increase revenues," said Syte CEO, Vered Levy-Ron. As the retail and fashion industries continue to face headwinds and a volatile landscape due to high inflation and decreased consumer spending, the State of eCommerce Discovery in 2023 report peels back the layers of consumer behavior and spending patterns to highlight deep insights that can boost efficiencies and business performance. ![]()
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